Buffer is a scheduler. Reformt is a content repurposing tool. They're often used together, not against each other. Here's the honest breakdown of when each one is right.
Buffer is one of the oldest and most trusted names in social media scheduling. It's been around since 2010 and has quietly stayed solid while flashier competitors have come and gone. For straightforward multi-platform scheduling, it's hard to beat.
Where Buffer genuinely shines:
Quick take: Buffer is a great scheduler at a fair price. If you already know what you want to post, Buffer gets it out on time across platforms without fuss.
Reformt isn't a scheduler and doesn't pretend to be. We solve the step that comes before scheduling: writing the actual posts in the first place.
If you've ever scheduled a week of content in Buffer, you know the hard part isn't the scheduling — it's sitting down with a blog post or newsletter and manually writing a LinkedIn version, a Twitter version, a Threads version, and an Instagram caption. That's 30–90 minutes per piece. Reformt turns that 30–90 minutes into 30 seconds.
| Feature | Reformt | Buffer |
|---|---|---|
| AI rewrites for platform voice | ✓ core feature | basic assistant (add-on) |
| Brand voice matching | ✓ Pro | — |
| One source → 4+ platforms in a click | ✓ | schedule only |
| URL scraping → post | ✓ | — |
| Native scheduler / calendar | not yet | ✓ mature |
| Team seats + approval flow | ✓ Agency | ✓ higher plans |
| Supported platforms | 4 core + Video Script + Pinterest | 10+ channels |
| Free tier forever | ✓ 5 generations/mo | ✓ 3 channels scheduling |
| Starting paid price | A$45.99 / mo | ~US$6 (≈ A$9) / mo per channel |
| 30% recurring affiliate | ✓ | — |
Buffer starts around US$6/channel/mo on the Essentials plan, which quickly adds up if you post to 5+ platforms (US$30+/mo in practice). Higher tiers for team features start around US$12/channel/mo. Billing is USD.
Reformt is A$45.99/mo flat for Pro (100 reposts + brand voice + 4 core platforms). Not per channel. Free tier at 5 reposts/month never expires and doesn't need a card.
Because these tools do different things, price per month is a weird comparison. A better question: where is your bottleneck right now? If it's writing the posts, Reformt saves more time. If it's publishing them, Buffer is cheaper.
You already have the posts written (or you're comfortable writing each platform version manually) and you just need a tidy queue across a bunch of social accounts. Buffer is cheap, stable, and does the scheduling job very well.
The actual bottleneck for you is writing the posts — sitting down after a blog post is published and manually turning it into a LinkedIn post, a tweet thread, a Threads opener, and an Instagram caption. Reformt compresses that step into 30 seconds.
Most of our heaviest users do this: Reformt generates the multi-platform copy from one source, they paste the outputs into Buffer for scheduling across channels. Two tools, one workflow, no overlap.
Not yet — direct integration is on the roadmap. Right now the workflow is copy from Reformt, paste into Buffer. Usually takes less than a minute per platform.
No, and we don't want to be. Reformt writes; Buffer schedules. If we ever add scheduling, it'll be as a convenience, not to compete with Buffer's maturity in that area.
Reformt is AI-first — rewrites and brand voice are the core product. Buffer's AI Assistant is a helper on top of a scheduler, more like a "suggest a caption" feature. For real repurposing, Reformt does more in less time.
Yes — the Agency plan (A$119.99/mo) includes 5 team seats plus client workspaces. Teams can generate content separately without mixing repost counts.